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iLibrarian
Aug 04, 2009iLibrarian rated this title 3.5 out of 5 stars
Is the recession putting the squeeze on your advertising and promotion? Do you have fewer resources available? Maybe it's time to get resourceful instead. How about some free publicity? Six Steps to Free Publicity by Marcia Yudkin will open your eyes to the possibilities available to anyone willing to learn and take action. The third edition is full of tips and techniques that combine traditional fundamentals with up-to-date Internet tactics you can apply today. She'll teach you to think like a publicity hound and overcome common fears and objections people have about publicity. Six chapters dig into everything from writing effective news releases to tip sheets that prove your expertise and earn you free publicity. Part three is all about events, speaking, and schmoozing to put you in the public eye. Make your next event a magnet event! Find out how one extra ingredient can make an event irresistible to the media. Learn nine ways that speaking produces media publicity and valuable tactics to get the designated introducer to say exactly what you’d like before your speech. The next nine chapters will polish your skills. If you've never taken media training, you may not need to - it’s all here. You will learn pitfalls to avoid while writing, 77 ways to get unstuck, how to improve search engine results, and how to get testimonials that are short and specific. Are you thinking you’ll never have time for all this? Marcia thought of that too and devoted a chapter to it that that includes three different approaches that may suit you. This book doesn’t read like a textbook even though the table of contents has that look. It’s rich with stories, humour, and examples to help you. One glance at the table of contents proves it’s organized, so you can quickly jump to exactly what you need. Get the book, dig into it, and spin up some free publicity!