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The Tipping Point

How Little Things Can Make a Big Difference
Oct 28, 2018kwsmith rated this title 4 out of 5 stars
Gladwell examines some of the social science behind epidemics and discusses how several successful companies have used this science to make their brands more successful. Gladwell attempts to explain, in his own words, the reasons behind these advertising epidemics. But to be honest, I think his many informative real-world examples are the best part of the book.