Strong, Beautiful and Modern

Strong, Beautiful and Modern

National Fitness in Britain, New Zealand, Australia and Canada, 1935-1960

eBook - 2013
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In this highly original account, Charlotte Macdonald shows how governments became convinced they must encourage citizens to be healthier and more active, and how these efforts reinforced the cultural ties of the Empire. Alongside these state-sponsored efforts was a growing emphasis from business, the medical establishment, and popular culture on the importance of having "a better body."
Publisher: Vancouver : UBC Press, 2013, ©2011.
ISBN: 9780774825306
0774825308
9780774825283
0774825286
9781927131572
192713157X
9780774825313
0774825316
Characteristics: 1 online resource (240 pages) : illustrations, portraits
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