The 30 Day MBA in International Business

The 30 Day MBA in International Business

Your Fast Track Guide to Business Success

eBook - 2016 | Second edition.
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"As domestic business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is crucial. With thorough explanations of the current business environment, brand new case studies, and packed with links to free online resources, the second edition of The 30 Day MBA in International Business covers international marketing strategy, managing international organizations, selecting global strategic partners, finance, accounting, and human resource management. This book will help managers, aspiring managers, and business students understand export trading to the benefit of their businesses."-- Provided by publisher.
"As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, J.D. Wetherspoon, Dell, Amazon and Indian car brand Tata Nano, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. It covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well an online list of sources to keep you informed on all the key business issues"-- Provided by publisher.
Publisher: London ; Philadelpia : Kogan Page, 2016.
Edition: Second edition.
ISBN: 9780749475437
0749475439
9780749475420
0749475420
Characteristics: 1 online resource (xii, 340 pages)

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