Website Branding for Small Businesses
Secret Strategies for Building A Brand, Selling Products Online, and Creating A Lasting CommunityeBook - 2014
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won't suffice, and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, the web psychologist, steps in. Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success.
Publisher: New York : Allworth Press, 
Characteristics: 1 online resource (xiv, 271 pages) : color illustrations, map