Retail in DetaileBook - 2013 | Fifth edition.
Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving.
Publisher: Irvine, California : Entrepreneur Media, 2013.
Edition: Fifth edition.
Characteristics: 1 online resource (293 pages)