Act Like It's your Business

Act Like It's your Business

Branding and Marketing Strategies for Actors

eBook - 2013
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In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website ...
Publisher: Lanham : The Scarecrow Press, Inc., 2013.
ISBN: 9780810891609
0810891603
9780810891586
0810891581
9780810891593
081089159X
Characteristics: 1 online resource (xv, 247 pages) : illustrations

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