The Soul of Design

The Soul of Design

Harnessing the Power of Plot to Create Extraordinary Products

eBook - 2012
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What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothe.
Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2012]
ISBN: 9780804784962
0804784965
9780804757201
0804757208
Characteristics: 1 online resource (xi, 178 pages) : illustrations, map

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