The Marketer's Handbook

The Marketer's Handbook

Reassessing Marketing Techniques for Modern Business

eBook - 2011
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"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- Provided by publisher.
Publisher: Chichester, West Sussex, U.K : Wiley, 2011.
ISBN: 9781119206606
111920660X
9781119973522
111997352X
9781119978503
1119978505
9781119978510
1119978513
9781283405096
1283405091
9780470746875
0470746874
Characteristics: 1 online resource (xix, 494 pages) : illustrations

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