The Best Digital Marketing Campaigns in the World

The Best Digital Marketing Campaigns in the World

Mastering the Art of Customer Engagement

eBook - 2011
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" ... present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc."--Provided by publisher.
Publisher: London ; Philadelphia : Kogan Page, ©2011.
ISBN: 9780749460631
0749460636
9780749460624
0749460628
9781283159609
1283159600
9780749460624
Characteristics: 1 online resource (vi, 210 pages) : illustrations
Additional Contributors: Jones, Calvin

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