As a result of television, people today expect to be comfortable in every communication situation. When someone speaks to them, they want to relax and listen, just as they do when a TV professional entertains them in their living room." Roger Ailes, author of Television Changed The Rules, suggests that speakers are expected to be at least as comfortable, knowledgeable, and succinct as a guest on a television show. Although speaking is often more formal than television interviews, being relaxed, informal, crisp, and entertaining is the modern standard for an effective communicator. Once you reach that comfortable, successful level of communication, you never have to change it. Whether you're speaking to one person or thousand people listening to you, the essential principles hold true. The key element is that you not change or adapt you essential "self" to different audiences or media.