6 Steps to Free Publicity

6 Steps to Free Publicity

eBook - 2009
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Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of Six Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques — from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: -Getting started — how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. -How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. -How to perform on radio, TV, or the Web like a pro. -Publicity writing tips that ensure you’ll be easily found online through search engines. -Strategies for building an audience of fervent fans online or within a geographical or special-interest community. -A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read Six Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.
Publisher: Franklin Lakes, NJ : Career Press, ©2009.
Edition: 3rd ed.
ISBN: 9781601639066
1601639066
9781601630278
1601630271
Characteristics: 1 online resource (287 pages)
Alternative Title: Six steps to free publicity

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iLibrarian Aug 04, 2009

Is the recession putting the squeeze on your advertising and promotion? Do you have fewer resources available? Maybe it's time to get resourceful instead. How about some free publicity?

Six Steps to Free Publicity by Marcia Yudkin will open your eyes to the possibilities available to anyone willing to learn and take action. The third edition is full of tips and techniques that combine traditional fundamentals with up-to-date Internet tactics you can apply today.

She'll teach you to think like a publicity hound and overcome common fears and objections people have about publicity. Six chapters dig into everything from writing effective news releases to tip sheets that prove your expertise and earn you free publicity.

Part three is all about events, speaking, and schmoozing to put you in the public eye. Make your next event a magnet event! Find out how one extra ingredient can make an event irresistible to the media. Learn nine ways that speaking produces media publicity and valuable tactics to get the designated introducer to say exactly what you’d like before your speech.

The next nine chapters will polish your skills. If you've never taken media training, you may not need to - it’s all here. You will learn pitfalls to avoid while writing, 77 ways to get unstuck, how to improve search engine results, and how to get testimonials that are short and specific.

Are you thinking you’ll never have time for all this? Marcia thought of that too and devoted a chapter to it that that includes three different approaches that may suit you.

This book doesn’t read like a textbook even though the table of contents has that look. It’s rich with stories, humour, and examples to help you. One glance at the table of contents proves it’s organized, so you can quickly jump to exactly what you need.

Get the book, dig into it, and spin up some free publicity!

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