The Mouse That Roared

The Mouse That Roared

Disney and the End of Innocence

eBook - 2010
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This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in.
Publisher: Lanham, Md. : Rowman & Littlefield, ©2010.
ISBN: 9781442201446
Characteristics: 1 online resource (xviii, 285 pages)
Additional Contributors: Pollock, Grace 1976-


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Dec 14, 2015

I can’t take this book seriously, because the author takes Disney entirely too seriously. He can find the time to pull hidden messages and conspiracies out of every pebble in the Magical Kingdom, but not to trim his dense prose down to something more coherent. Give this a miss.

Apr 01, 2012

great book i am 13 and i like how it explanins everything i have noticed in disney films and marketing.

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