The Frodo Franchise

The Frodo Franchise

The Lord of the Rings and Modern Hollywood

eBook - 2007
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Once in a lifetime. The phrase comes up over and over from the people who worked on Peter Jackson's The Lord of the Rings. The film's seventeen Oscars, record-setting earnings, huge fan base, and hundreds of ancillary products attest to its importance and to the fact that Rings is far more than a film. Its makers seized a crucial moment in Hollywoodthe special effects digital revolution plus the rise of "infotainment" and the Internetto satisfy the trilogy's fans while fostering a huge new international audience. The resulting franchise of franchises has earned billions of dollars.
Publisher: Berkeley : University of California Press, 2007.
ISBN: 9780520932876
Characteristics: 1 online resource (431 pages)


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