Trump University Marketing 101
How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep ThemeBook - 2006
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today's entrepreneurs and business owners stay on top of what's happening in marketing? How can they find the best new ideas and avoid those tactics that don't work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA.
Publisher: Hoboken, N.J. : Wiley, ©2006.
Characteristics: 1 online resource (xiii, 319 pages) : illustrations.