Key Marketing Skills

Key Marketing Skills

Strategies, Tools, and Techniques for Marketing Success

eBook - 2004
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A practical, actionable guide that shows how to apply marketing strategies in a real-world context.
Publisher: London ; Sterling, VA : Kogan Page, 2004.
Edition: 2nd ed.
ISBN: 9781417593927
141759392X
9780749442989
0749442980
9780749447151
074944715X
Characteristics: 1 online resource (xiii, 383 pages) : illustrations.
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