Marketing Without AdvertisingeBook - 2005
<B>Please note that this edition is now out of print and has been replaced by the 6th edition, also available through MyiLibrary ... </b><br><br>This book teaches small business owners the secrets to making their businesses dazzle. It provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. The book details strategic methods for effective: pricing customer education store improvement spreading of the word Internet use -- both for marketing and direct sales. A must-have book for any small business owner!
Publisher: Berkeley, Calif. : Nolo, 2005.
Edition: 5th ed.
Characteristics: 1 online resource (1 volume)