The Complete Idiot's Guide to Marketing Basics

The Complete Idiot's Guide to Marketing Basics

eBook - 1997
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One of a series offering straightforward advice, this book presents a step-by-step guide to the essentials of developing a successful marketing programme. The topics include creating an advertising campaign, setting prices, managing distribution channels, and developing product strategy.
Publisher: New York, NY : Alpha Books, ©1997.
ISBN: 9780585056609
0585056609
0028614909
Characteristics: 1 online resource (xx, 428 pages) : illustrations

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