Why Mexicans Don't Drink Molson

Why Mexicans Don't Drink Molson

Rescuing Canadian Business From the Suds of Global Obscurity

eBook - 2007
Average Rating:
Rate this:
A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country's best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada's leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada's global suc.
Publisher: Vancouver : Douglas & McIntyre, 2007.
ISBN: 9781926685922
192668592X
9781553652250
1553652258
Characteristics: 1 online resource (305 pages)

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at APL

  Loading...
[]
[]
To Top