The Roles of Public Opinion Research in Canadian Government

The Roles of Public Opinion Research in Canadian Government

eBook - 2006
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"It is a common assumption that governments using public opinion research primarily to help them make decisions about major policy issues. However, how valid is this assumption? In The Roles of Public Opinion Research in Canadian Government, Christopher Page presents a major scholarly investigation into the uses and effectiveness of polls and focus groups." "The Role of Public Opinion Research in Canadian Government demonstrates that opinion research has a greater variety of roles than is often recognized, and that, despite conventional wisdom, its foremost impact is to help governments determine how to communicate with citizens. It is an essential contribution to the study of Canadian politics, filling a major gap in the scholarship."--Jacket.
Publisher: Toronto [Ont.] : University of Toronto Press, ©2006.
ISBN: 9781442682238
Characteristics: 1 online resource (viii, 258 pages).


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Feb 11, 2014

A dry Ph.D. thesis, this is not casual reading. It makes the case that most federal government polling is done to improve communication of already-decided policies, not to shape policy choices. In the three cases studied in detail, the federal aim was to overcome provincial opposition by demonstrating and maximizing public support. The extent to which poll results can be slanted to say what the customer wants are clearly discussed, as are the pitfalls of other polling methods.

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