Mad Cows and Mother's Milk

Mad Cows and Mother's Milk

The Perils of Poor Risk Communication

eBook - 1997
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"Communicating the nature and consequences of environmental and health risks is one of the most problematic areas of public policy in western democracies. Given the perceived risks associated with the food we eat, chemicals in the environment, and modern technologies, consumers need clear and timely explanations of the nature of those risks - but rarely get them. Using a series of case studies, Douglas Powell and William Leiss outline the crucial role of risk management in dealing with public controversies and analyse risk communication practice and malpractice to provide a set of lessons for risk managers and communicators."--Jacket.
Publisher: Montreal, Que. : McGill-Queen's University Press, ©1997.
ISBN: 9780773566644
0773566643
0773516182
9780773516182
0773516190
9780773516199
Characteristics: 1 online resource (xi, 308 pages)
Additional Contributors: Leiss, William 1939-

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