The Branded Gentry

The Branded Gentry

How A New Era of Entrepreneurs Made Their Names

eBook - 2013
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Every era has its gentry: wealth, authority and power are seldom static for long. Once, whiskered industrialists challenged the landed gentry for social ascendancy. Then, in the 20th century, came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about 13 such individuals; from Johnnie Boden to Julian Richer; from Lord Sainsbury to Paul Smith; from Emma Bridgewater and John Hegarty to Robert Hiscox and others. Remarkable men and women, from a sweeping range of industries: pioneers of modern enterprise. The authors take us on a colorful, illumina.
Publisher: London : Elliott & Thompson, 2013.
Edition: North American ed..
Characteristics: 1 online resource (408 pages)
Additional Contributors: Hopper, David H. (David Henry), 1927-

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