Jewels in the Crown

Jewels in the Crown

How Tata of India Transformed Britain's Jaguar and Land Rover

eBook - 2013
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Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands.
Publisher: New York : Elliott & Thompson, 2013.
Edition: North American ed..
Characteristics: 1 online resource (291 pages)

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