The Everything Guide to Starting and Running A Retail Store
All You Need to Get Started and Succeed in your Own Retail AdventureUnknown - 2010
"What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle. This comprehensive guide shows you how to: Spot and capitalize on small retailer trends; Conduct your own market analysis; Research and select the most appropriate retailing software; Run your business day to day; Attract customers with effective advertising; Make the leap to online selling. This helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers--and you--will enjoy for many years to come!"--Provided by publisher.
Publisher: Avon, Mass. : Adams Media, ©2010.
Characteristics: 1 online resource (xiv, 290 pages).