The Everything Guide to Writing Copy

The Everything Guide to Writing Copy

eBook - 2007
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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to:Write compelling headlines, tag lines, and leadsAvoid common copywriting mistakesStrengthen brand developmentStart a freelance copywriting businessWrite copy for all media-print, radio, TV, and Web sitesWhethe.
Publisher: Avon, Mass. : Adams Media, ©2007.
Characteristics: 1 online resource (xii, 305 pages).
Alternative Title: Writing copy
Guide to writing copy

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