Open Source Customer Relationship Management Solutions

Open Source Customer Relationship Management Solutions

Potential for An Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises

Unknown - 2008
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The book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed. The main research question consists of the idea if open source customer relationship management systems are able to fulfill the requirements of a CRM software. In order to be able to answer this question, the following analysis made use of the literature available on the topics CRM, special requirements of small and medium-sized enterprises, and the.
Publisher: Hamburg [Germany] : Diplomica Verlag, 2008.
Characteristics: 1 online resource (iv, 85 pages) : illustrations (some color)


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