The Key to the C-suite
What You Need to Know to Sell Successfully to Top ExecutiveseBook - 2011
Sell to the C-suite by speaking their language à With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. These days, it is crucial for sales professionals to understand the financial metrics senior level executives use to make strategic buying decisions and be able to communicate the positive effect their products or services will have on a companys financial statements. This book shows readers how to build a convincing business case and present it to C-level executives. Readers will discover how to: Find key financial information on a pro.
Publisher: New York : American Management Association, 2011.
Characteristics: 1 online resource (xiv, 188 pages) : illustrations