The Professionals' Guide to Publishing
A Practical Introduction to Working in the Publishing IndustryUnknown - 2011
The Professional's Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide an overview of its many functions, including editorial, production, sales and marketing, ensuring that the reader has a firm understanding of each department's responsibilities and how they work cross-functionally. They also examine current and enduring trends in publishing including networking, supply chains and e-publishing.
Publisher: London ; Philadelphia : Kogan Page, 2011.
Characteristics: 1 online resource (vii, 312 pages)