How to Measure Anything

How to Measure Anything

Finding the Value of "intangibles" in Business

eBook - 2010
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Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable, " including customer satisfaction, organizational flexibility, technology risk, and technology ROI.: Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and custome.
Publisher: Hoboken, N.J. : Wiley, ©2010.
Edition: 2nd ed.
Characteristics: 1 online resource (xv, 304 pages) : illustrations


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