Where Ideas Come From and How to Have Better OneseBook - 2008
While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precu.
Publisher: San Francisco : Jossey-Bass, ©2008.
Edition: 1st ed.
Characteristics: 1 online resource (v, 249 pages) : illustrations
Alternative Title: Where ideas come from and how to have better ones