Uncover the Extraordinary Opportunities That Lead to Business BreakthroughseBook - 2008
Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br.
Publisher: Hoboken, N.J. : J. Wiley & Sons, ©2008.
Characteristics: 1 online resource (xv, 203 pages) : illustrations