Tuned in

Tuned in

Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

eBook - 2008
Rate this:
Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br.
Publisher: Hoboken, N.J. : J. Wiley & Sons, ©2008.
Characteristics: 1 online resource (xv, 203 pages) : illustrations
Additional Contributors: Scott, David Meerman
Myers, Phil


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings


Find it at APL

To Top