The Price Is Wrong
Understanding What Makes A Price Seem Fair and the True Cost of Unfair PricingUnknown - 2008
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2008.
Characteristics: 1 online resource (xv, 240 pages) : illustrations