The Vanishing Newspaper

The Vanishing Newspaper

Saving Journalism in the Information Age

eBook - 2004
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"In The Vanishing Newspaper, Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This "influence model, " as it is termed by Meyer, is based on the premise that a newspaper's main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. Meyer's model explores how the former enhances the value of the latter." "Meyer has written this volume to be accessible to a wide audience, taking particular care to explain his statistical research and methodology. Teachers and students of journalism and business will find Meyer's research, as well as his interviews with newspaper company executives and analysts, of particular interest."--Jacket.
Publisher: Columbia : University of Missouri Press, ©2004.
ISBN: 9780826264268
0826264263
9780826215680
0826215688
9780826215611
0826215610
0826215688
0826215610
9780826264268
Characteristics: data file
1 online resource (269 pages) : illustrations

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