Reinvention Strategies in A Marketing Framework

eBook - 2009
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A first-of-its-kind, this book proposes a marketing plan for the police, using the conventional framework of marketing management. While there is considerable discussion and criticism of the way the police force functions in India, no comprehensive alternative model has been proposed to implement the New Police Management (NPM) approach in the force's operations. In fact, the necessity for overhauling the police system is strongly felt all over the world in the light of the recent international security lapses. The framework that this book suggests comprises current situation analysis, SWOT an.
Publisher: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2009.
Characteristics: 1 online resource (xx, 306 pages) : illustrations


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