Renaissance Generation : the Rise of the Cultural Consumer, and What It Means to your Business

Unknown - 2007
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Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGenRenGen gives leaders a lens through which to consider important business decisions.
Publisher: Avon, Mass. : Platinum Press, ©2007.
Characteristics: 1 online resource (xiv, 241 pages)


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