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Unknown, 2008
Current format, Unknown, 2008, 3rd ed., Available.
Unknown, 2008
Current format, Unknown, 2008, 3rd ed., Available. Offered in 0 more formats
Looks at the history of advertising, from the good, to the bad, to the ugly. This guide includes chapters which cover online, guerilla, and direct marketing. It features case studies and examples from various media.
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