Hey, Whipple, Squeeze This
A Guide to Creating Great AdseBook - 2008
Looks at the history of advertising, from the good, to the bad, to the ugly. This guide includes chapters which cover online, guerilla, and direct marketing. It features case studies and examples from various media.
Publisher: Hoboken, N.J. : John Wiley & Sons, 2008.
Edition: 3rd ed.
Characteristics: 1 online resource (xiv, 329 pages) : illustrations.