Whoever Tells the Best Story Wins

Whoever Tells the Best Story Wins

How to Use your Own Stories to Communicate With Power and Impact

eBook - 2007
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"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--Jacket.
Publisher: New York : Amacom, ©2007.
Characteristics: 1 online resource (x, 226 pages)


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