The 75 Greatest Management Decisions Ever Made
Publisher Fact Sheet A pithy compendium celebrating pinnacles of decision-making that have shaped management through the ages.
Annotation Sometimes controversial, sometimes irreverent, but always witty & informative, this book represents managerial genius across all (not just business-related) spectrums. Each entry describes a feat of management brilliance, extracts the invaluable lessons it contains & explores its ultimate impact. Readers will learn about the history-making decisions that gave rise to: the assembly line, the first reliable system of weights & measures, the credit card, the discovery of America, print & television advertising, the Walkman, Microsoft, CNN, the mainframe computer, the PC, the weight-loss industry, market research, mass production, brand management & more.
New York : AMACOM, ©1999.
1 online resource (xixx, 239 pages)