Convergence Marketing

Convergence Marketing

Strategies for Reaching the New Hybrid Consumer

eBook - 2002
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Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, ©2002.
Characteristics: 1 online resource (xxviii, 336 pages) : illustrations
Additional Contributors: Gunther, Robert E. 1960-
Mahajan, Vijay


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