Smoke & Mirrors

Smoke & Mirrors

The Canadian Tobacco War

eBook - 1996
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Smoke & Mirrors provides an insider's view of the Canadian tobacco war, a hundred-year old conflict that began to escalate in the 1980s. Written by a prominent antismoking advocate, the book explains how Canada emerged as a global leader in the public health crusade to regulate the powerful tobacco industry. Author Rob Cunningham exposes the industry's deception and tactics; and describes in fascinating detail the bitter campaigns to maintain high tobacco taxes, ban tobacco advertising, eliminate tobacco sponsorships, require plain packaging, mandate clear health warnings, and prohibit smoking.
Publisher: Ottawa : International Development Research Centre, ©1996.
Characteristics: 1 online resource (xix, 361 pages) : illustrations
Alternative Title: Smoke and mirrors

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