More Than A Pink CadillaceBook - 2003
Remarkable insight into the leadership culture of one of the world's largest cosmetics companies Mary Kay, Inc., has made its trademark pink cadillac an icon of female empowerment throughout the world. And it's not just Mary Kay's 800,000 associates worldwide who know it is an outstanding company. From the Harvard Business School to the CIA, organizations around the world are studying and attempting to emulate the incredible success of this powerful marketing machine. More than a Pink Cadillac reveals the leadership and success principles that have made the company a global successand an inspiration to women everywhere. Jim Underwood is the first outside author to have unlimited access to the company's employees and management. Featuring inspirational stories about leaders and associates at Mary Kay, More than a Pink Cadillac imparts nine keys to sustainable success that any leader or independent businessperson can use to inspire others and succeed in business.
Publisher: New York : McGraw-Hill, ©2003.
Characteristics: 1 online resource (xv, 204 pages)