From Bricks to Clicks

From Bricks to Clicks

5 Steps to Creating A Durable Online Brand

eBook - 2001
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The convergence of the Web and branding profoundly changes our world and resides at the heart of the New Economy. Particularly in the "post-crash" period of the Internet age, where financiers and customers are looking to companies with profitability and e.
Publisher: New York : McGraw-Hill, ©2001.
Characteristics: 1 online resource (xvi, 303 pages) : illustrations
Additional Contributors: Rand, Douglas E.


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