From Bricks to Clicks
5 Steps to Creating A Durable Online BrandeBook - 2001
The convergence of the Web and branding profoundly changes our world and resides at the heart of the New Economy. Particularly in the "post-crash" period of the Internet age, where financiers and customers are looking to companies with profitability and e.
Publisher: New York : McGraw-Hill, ©2001.
Characteristics: 1 online resource (xvi, 303 pages) : illustrations