Creativity

Creativity

eBook - 2002
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Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff. Examples and lessons from some of the world?s most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim.
Publisher: Oxford, U.K. : Capstone Pub., ©2002.
Characteristics: 1 online resource (107 pages) : illustrations.
Additional Contributors: Lammiman, Jean

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