World Wide Web Marketing
Integrating the Web Into your Marketing StrategyUnknown - 2001
Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business.
Publisher: New York : John Wiley, 2001.
Edition: 3rd ed.
Characteristics: 1 online resource (xxii, 410 pages) : illustrations