The Portable MBA

The Portable MBA

Unknown - 1998
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Like its predecessors, The Portable MBA, Third Edition delves into all the core material covered in the first year of a typical MBA program: marketing, economics, business ethics, technology, strategy, and human resources management to select a few. But here the authors take an integrated approach, highlighting concepts that cross functional lines and responsibility and provide an enterprise-wide perspective. In addition, numerous case studies, vignettes, and first-person accounts from managers and executives at leading companies create a richer understanding of business transformation. Finally, this updated version contains capstone material that highlights the challenges facing the twenty-first-century manager building customer value, creating new paradigms for managing in periods of turbulence, and managing technology.
Publisher: New York : J. Wiley, ©1998.
Edition: 3rd ed.
Characteristics: 1 online resource (xiii, 354 pages) : illustrations.
Additional Contributors: Bruner, Robert F. 1949-

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