Essentials of Mass Communication Theory

Essentials of Mass Communication Theory

eBook - 1995
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This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
Publisher: Thousand Oaks : Sage Publications, ©1995.
Characteristics: 1 online resource (x, 208 pages) : illustrations

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