Winning in the Women's Health Care Marketplace

Winning in the Women's Health Care Marketplace

A Comprehensive Plan for Health Care Strategists

eBook - 2000
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"Sponsored by the National Association for Women's Health, Winning in the Women's Health Care Marketplace outlines a systematic approach for creating a powerful health program that will capture the attention and loyalty of the emerging women's market. This comprehensive resource is a synthesis of the nation's best practices for the responsible and profitable delivery of a new model for health care services delivery, one in which the female consumer is a pivot for success. The stellar panel of contributors offers a wealth of knowledge and practical strategies in the three critical areas that impact a woman's choice of health care providers: 1) education and information 2) convenient diagnostic and clinical services, and 3) sensitive treatment by health care providers."--Jacket.
Publisher: San Francisco, Calif. : Jossey-Bass Publishers, ©2000.
Characteristics: 1 online resource (xix, 271 pages) : illustrations


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