Innovation Reinvented

Innovation Reinvented

Six Games That Drive Growth

Unknown - 2012
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"Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & amp; Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Co^teþ demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation."--Publisher's website.
Publisher: Toronto [Ont.] : University of Toronto Press, ©2012 (Saint-Lazare, Quebec : Canadian Electronic Library, 2012)
Characteristics: 1 online resource (ix, 301 pages)
Additional Contributors: Côté, Marcel (Economist),1942-- Author

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