PR

PR

Fifty Years in the Field

eBook - 1993
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In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes.
Publisher: Toronto [Ont.] : Dundurn Press, 1993.
Characteristics: 1 online resource (x, 188 pages) : illustrations, portraits

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