What the Customer Wants You to Know
How Everybody Needs to Think Differently About SalesUnknown - 2008
Explains how to transform the sales process by focusing on a customer's problems, values, and goals, in a guide that also covers how to address pricing concerns while making sales issues relevant to external departments.
Publisher: [Old Saybrook, Conn.] : Tantor Media, 2008.
Characteristics: 1 online resource (1 sound file (4.5 hr.))